A tire company has the world’s best restaurant guide. Seriously.
One of the most effective rules of content marketing, at least for me, is telling interesting stories that have only a tangential connection (or even nothing to do with) your product or service. As long as they’re relevant and useful, they’re golden.
This is the epitome of reader-focused copy, but it’s also a helpful credo when you’ve written 50 similar blog posts and then run out of relevant ideas.
Want a great example? Go back 117 years, to famous tire company Michelin, which proved – even before content marketing...