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Tiffany Markman In Articles, Blog, Copywriting, Words of Wisdom, Writing Tips

Social media survival strategy

Social media survival strategy Here’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best possible...

Tiffany Markman In Articles, Blog, Copywriting, Language, Words of Wisdom, Writing Tips

Brand values are boring – and what to do about it

Brand values are boring – and what to do about it Here’s a joke: Why did the company change one of its values to "Productivity above all else"? Because “Widespread...

Tiffany Markman In Articles, Blog, Copywriting, Language, Words of Wisdom, Writing Tips

How to write really good AI prompts

How to write really good AI prompts If I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d...

Tiffany Markman In Articles, Blog, Copywriting, Words of Wisdom, Writing Tips

Humans who speak

Humans who speak Considering the impact of the “civilian professional” speaker In a world coming to grips with the content and ‘insights’ of non-human entities, do we as speakers still...

Tiffany Markman In Articles, Blog, Motherhood, Words of Wisdom, Writing Tips

Financial freedom for parents (is that even a thing?)

Financial freedom for parents (is that even a thing?) It was with no small measure of trepidation that I rsvp’ed for Dr John Demartini’s talk on achieving financial freedom. For...

Tiffany Markman In Articles, Blog, Copywriting, Productivity, Words of Wisdom, Writing Tips

DON’T PICK THE LOW-HANGING FRUIT

DON’T PICK THE LOW-HANGING FRUIT In the area of creative thinking and idea generation, when you opt for what’s obvious or easy, you’re being “basic”. As marketers and communicators, we...

Tiffany Markman In Articles, Blog, Motherhood, Words of Wisdom

Ask Me Anything. Sort Of.

Ask Me Anything. Sort Of. I’m not famous enough for a Wired Autocomplete Interview or even a casual AMA (Ask Me Anything), but I do get a lot of the...

Tiffany Markman In Articles, Blog, Copywriting, Productivity, Words of Wisdom, Writing Tips

Use microcopy to remove customer friction

Use microcopy to remove customer friction “Click here”— the two most common words on the internet, second only to “Buy now”. Here’s the problem, though: Online consumers have evolved. Our...

Tiffany Markman In Articles, Blog, Freelancing, Productivity, Words of Wisdom

How to be a better speaker, so you can become a thought leader

How to be a better speaker, so you can become a thought leader Want to be a better speaker? If you do, read on please. A weird thing has started...

Tiffany Markman In Articles, Blog, Reviews, Words of Wisdom

Could the emperor be naked as hell?

Could the emperor be naked as hell?Tiffany Markman has realised that we, the creative citizens of Africa, suffer from imposter syndrome. During a recent trip to the US, which I...

Here I write about copywriting, language, communication, and areas of interest relating to my industry, like design, digital, and running a freelance copywriting business.